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Dietary Theory & Food Fundamentals

This introductory module will lay the foundational knowledge you’ll need to grasp key nutrition principles - and then apply them. We’ll start by breaking down nutrition fundamentals, and explore the concept of biochemical individuality - why there are no one-size-fits-all solutions in nutrition. At the end of this module, you’ll understand how to nourish your body’s unique requirements and make more informed food choices.

In this module you will learn:

• The benefits of fruits, vegetables, legumes, whole grains, nuts & seeds, and herbs & spices.
• How to understand gluten, fiber, antioxidants, and phytonutrients.
• How to reduce sugar cravings and find healthier sugar alternatives.
• How to embrace healthy fats and find healthier oil alternatives.
• The pros and cons of animal products and how to decide what's best for you.

Expert Teachers: Christa Orecchio, Dr. Mark Hyman, McKel Hill, Daniel Vitalis & Marc David

Nutrition in the 21st Century

Public health is declining, but knowledge is power. In this module, we’ll explore how politics, industries, and big businesses have contributed to the deteriorating health of the population.

In this module you will learn:

• How to read a nutrition label.
• How to decode the modern food system.
• How to avoid the harmful impacts of sugar, agricultural chemicals, and food additives.
• The impact of modern wheat on health.
• Which foods you should eat and which foods you should avoid.

Expert Teachers: Vani Hari, Sarah Lantz, John Robbins, Cyndi O’Meara, Dr. William Davis, Dr. Alejandro Junger, Dr. Christiane Northrup & Mike Adams

Understanding Nutrients & Superfoods

Get ready to learn your macronutrients from your micronutrients, the best sources of both, and common nutrient deficiencies. At the end of this module, you’ll understand how to identify the signs and symptoms of nutrient deficiencies in the body and increase your absorption of nutrients using superfoods, herbs, and natural supplements.

In this module you will learn:

• How to understand macronutrients, micronutrients, calories and energy.
• How to manage blood glucose levels.
• The benefits of protein.
• The importance of hydration.
• Which healthy fats you should eat and which fats you should avoid.

Expert Teachers: Christa Orecchio, Udo Erasmus, Elizabeth Rider, Dr. Ian Brighthope, Dr. Andrew Saul, David Wolfe, Daniel Vitalis & Susan Teton

The Power of Detoxification & Cleansing

In this module, we’ll explore how your environment, lifestyle, and food choices can aid the body’s natural detoxification pathways or burden them.

In this module you will learn:

• How to support your body's natural detoxification system.
• How to support the body through sickness and health.
• How to understand the impact of environmental chemicals on your health.
• The importance of our lymphatic system.
• The food and herbs you can eat to support your optimal health.

Expert Teachers: Charlotte Gerson, Dr. Alejandro Junger, David Wolfe, Sarah Lantz, Dr. Sandeep Gupta, Dr. Victor Zeines & Jason Vale

Healing Your Gut Naturally

This module is a deep dive into the gut microbiome, exploring the digestive system, key organs, and the gut-brain connection.

In this module you will learn:

• How to understand the digestive system and the gut microbiome.
• How to optimize your gut health to improve leaky gut, digestive issues, and skin conditions.
• Which foods nourish and which foods damage our gut health.
• The impact of modern wheat, processed foods, and additives on our digestive health.
• All about prebiotics, probiotics, fermented foods, and fiber.

Expert Teachers: Christa Orecchio, Dr. Tom O’Bryan, Sayer Ji, David Wolfe & Dr. Josh Axe

Decoding Your Hormones & Imbalances

Improvements in diet, lifestyle, and sleep can start the healing process of many hormone-related conditions. At the end of this module, you’ll have explored how hormone imbalances can lead to other issues, and understand how to start managing your hormones natural for better wellbeing.

In this module you will learn:

• How the endocrine system works.
• How to avoid hormone disruptors.
• Which foods and herbs to eat to support healthy hormones.
• Lifestyle practices and plant remedies to use for balancing hormones.
• How to begin healing specific-hormone related conditions, including, premenstrual syndrome (PMS), menopause, skin issues, fatigue, low libido & digestive issues.

Expert Teachers: Dr. Joseph Mercola, Vanessa Lamaro, David Wolfe, Dr. Tami Meraglia & Dr. Libby Weaver

The Impact of Stress & Poor Sleep

Less stress, more sleep. At the end of this module, you’ll understand how to critically evaluate stress levels and the influence that this is having on your sleep cycle. Plus, apply practical stress reduction and sleep-promoting techniques to enable deep healing, rest, and recovery.

In this module you will learn:

• The long-term implications of chronic stress and EMF exposure.
• How stress impacts the body and mind.
• Practical ways to reduce stress.
• Natural solutions for better sleep, including grounding and essential oils.
• How to give your body rest and recovery for deep healing.

Expert Teachers: Marc David, Bruce Lipton, Joe Dispenza, Dr. Alan Christianson, Dave Asprey, Shawn Stevenson, Dr. Eric Zielinski, Clint Ober & Jason Prall

Boosting Immunity & Mastering Autoimmune Disease

Explore how the immune system functions and its connection to gut health, plus specific herbs and foods to support yourself through everything from common autoimmune conditions like rheumatoid arthritis, psoriasis, and Hashimoto’s thyroiditis, to the common cold. At the end of this module, you’ll understand how to support your immune system naturally, year-round.

In this module you will learn:

• How the immune system & autoimmune conditions work.
• The links between food intolerances, allergies, hormones, and gut inflammation.
• The best foods to eat for when sick.
• How to use aromatherapy to reduce inflammation and boost immunity.
• How to build your own immune-boosting medicine cabinet.

Expert Teachers: Dr. Amina Eastham-Hillier, Dr. Tom O’Bryan, JJ Virgin & Dr. Eric Zielinski

Understanding Chronic Disease & Cancer

Discover how cancer manifests in the body and some of the societal issues leading to a rise in this and other chronic diseases. At the end of this module, you’ll understand why our current treatment protocols aren’t working and the natural alternatives that have proven to be just as effective.

In this module you will learn:

• The link between chronic disease and inflammation.
• The weaknesses in modern medical treatments for cancer and chronic disease.
• Alternative treatment pathways for chronic disease and cancer.
• The easily accessible foods to eat to fight cancer.
• Important strategies on how to support loved ones through treatment.

Expert Teachers: Dr. Andrew Saul, Charlotte Gerson, Cyrus Khambatta, Dr. Dan Rogers, Liana Werner-Gray, Udo Erasmus & Jon Gabriel

Using Plants as Medicine

From wholefoods and herbs to fungi and essential oils, plants can help our bodies thrive, heal, and perform at their peak. At the end of this module, you’ll understand how to use nature to regain your health.

In this module you will learn:

• The power of plants, and how to use herbs, mushrooms & adaptogens to thrive.
• How to add the correct foods and herbal remedies to treatment programs.
• The best foods to eat to naturally manage mood and anxiety.
• The best essential oils for healing.
• Longevity techniques from the Blue Zones.

Expert Teachers: Daniel Vitalis, Ocean Robbins, Liana Werner-Gray, Dave Asprey, Nick Polizzi, Dr. Eric Zielinski, Jason Wrobel, Ryland Engelhart, Kim Morrison & Jason Prall

Mastering Your Mindset

Before you begin to successfully start or grow your business, it is important to first understand mindset, and the powerful role it plays in your life and business.In this module, we discuss the key principles and practices that will help you define your purpose, identify any self - limiting beliefs, and ultimately; prepare; your; mind for success.This module sets the foundation for the content that follows.

In this module you will learn:

• How to set an intention for your business that aligns with your mission and goals.
• Identify limiting beliefs, plus tools and techniques to work through them.
• How to apply the 4 P's Model and paint a vision of what is possible for your business.
• How to elevate your mindset, and maximize the skills you already have.
• Be led through a 15-minute guided visualization meditation by Laurentine

Defining Your Product & Story

Once you have worked on setting the foundations of your business, it's time to step into your creativity and start the planning stage.In this module, we explore important key pillars that must be established in the early phase of your business.These key pillars will serve as guidance as you; get; your; business; up and running, begin; to; see; growth, sustain; that; growth, and start; turning; a; profit.;

In this module you will learn:

• The power of story and the significance of developing your own story.
• How to establish your business as a brand-focused or personality-focused business.
• Why narrowing down your niche is so important when establishing a business.
• What the product ladder is and how to create one that will generate profit.
• Various frameworks that you can use to establish your product or service in the market.

Identifying Your Ideal Customer & Target Market

Knowing and speaking to your ideal customer is the core of every successful business. In this module, we help you identify your ideal customer and understand exactly who they are so that you can effectively speak to them. After you identify them, we go one step further and teach you how to get to know them on a personal level and work to improve their customer experience.

In this module you will learn:

• How to identify your ideal customer including templates and learning exercises.
• Effective ways to speak to your ideal customer.
• The importance of getting to know your customer on a personal level.
• Proven strategies and ways to improve your customer experience.
• The power of feedback, why it's important to collect, and how you can use it to grow your business and retain customers.

Developing Your Digital Marketing Plan

The key to lasting success is to add more value than anyone else is. In this module, we focus on the three-step sales and marketing process we have found to be most effective. We work on reframing what “sales” means in a purpose-led business, how to take your customer on a deeper journey with your product or service, and how to make this profitable.

In this module you will learn:

• The power of education in marketing, and why it's essential to any business.
• Various methods of education-based marketing, and how to use them.
• How to take your customers on a 6-step sales journey and what each step entails.
• Why an ascension journey is necessary to make a business profitable.
• How to reframe the idea of “sales” in a purpose-led business.

Creating Your Content & Traffic Strategy

Where your traffic comes from matters! And how it is generated matters too. Once you have a clear vision of your sales journey and customer accession, knowing where you want to guide your traffic, it's time to think about generating traffic. In this module, you'll learn about different traffic sources and low-cost strategies for building quality leads.

In this module you will learn:

• Different ways to generate traffic through blogs, podcasts, social media, and YouTube.
• A simple three-step process to creating your content strategy.
• How to have MORE impact with LESS input.
• What exactly affiliate and partner traffic is and how to use it.
• How to build customer referral programs and partnerships to increase your leads.

Building Your Lead Generation Plan

Creating a rock-solid lead generation strategy will help you build trust, credibility, and interest from your target audience which will help drive quality traffic. With high-quality traffic and leads come high-value customers, and in this module you'll learn how to build and deliver content that serves these customers, resulting

In this module you will learn:

• What exactly the lead generation page is, the elements that go into making it effective, and how to build it.
• How to build your lead generation plan and the content you can be using to maximize it.
• The step that comes right after the lead generation page, and why it is significant.
• About permission-based marketing is and how to use this powerful tool to communicate with your customers.
• What the primary aim should be when building a website, and why this should always be in the back of your mind.

Crafting An Unbeatable Offer

Your offer can make or break your business and so can your sales page. Why spend all that time and money on turning traffic into leads, only to lose them at the checkout? Having an offer customers cannot refuse is often one of the missing pieces. In this module, we'll show you how to craft a truly unbeatable offer that will help you convert more of your leads into customers and keep them returning every time.

In this module you will learn:

• The most critical step to internet marketing, and how to leverage it to build a community.
• Why addressing customer objections is such an important step of the sales journey.
• The 12 elements that you must include in your sales page.
• How to format your sales page to create a higher conversion rate.
• How to price your product or service to be a no-brainer for customers but still profitable for your business.

Cultivating Your Customer's Email Journey

Cultivating your customers' email sequence is about the journey, not the destination. Whilst the end goal is important, it's crucial to lead potential customers through an experience so that they can build trust and get a taste of what you have to offer. Different types of journeys call for different emails. In this module, you'll learn how to communicate with your customers from start to finish.

In this module you will learn:

• How to use your email communications to weave a story together for your customers.
• What the difference is between nurture and content campaigns, and when it's appropriate to use each.
• The elements of a sales journey email campaign.
• How to use your email communications to cultivate user experience, invite them on a journey, and then close a sale.
• Forms of communication you can use in between campaigns to continue to generate revenue.

Scaling Your Mission & Impact

Even after your business is set up and growing, you will forever be making changes and improvements to serve your customers better and make your business more profitable. By taking a look at certain key metrics, you will be able to decide where to focus your attention. And by using the concept of mirroring, you can test out new ideas to grow your business.

In this module you will learn:

• The key measurements and statistics you should be recording and why.
• The Japanese concept of Kaizen, and why it's important for growing your business.
• Why it's critical to constantly be making 1% changes in your business.
• Why the principle of mirroring can be used to make improvements to what you're doing.
• Other tips on how to scale your impact & maximize your potential.

Bonus Expert Lessons & Downloads

The bonus module is packed full of guest expert interviews, and additional videos designed to help you build and grow your business faster!

In this module you will learn:

• Guest expert interviews with world-class leaders & experts.
• How-to tutorials by the Wellcademy team.
• Bonus presentations by James.
• Business Template Download Pack To Take The Guesswork Out Of Launching Online!